Clearly, there’s strong consumer interest in eco-conscious travel. Sustainable travel is on the rise. The future’s bright. The future’s green. Recent data show travelers preferences:

• 87% want to travel more sustainably.

• 39% manage to travel sustainably (often or always).

• 67% are willing to spend at least 5% more to reduce their impact.

Thinking green, choosing eco-friendly, traveling sustainably. Whichever term you use, the growing importance of environmental tourism can’t be ignored.

According to Booking.com’s recent Sustainable Travel Report, more and more travelers want to reduce their environmental impact, avoid over-touristed attractions and simply feel good about the accommodation they choose.

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